Mother And Child With Poliosis, A Hereditary White Streak In Hair

Now on Tap knew that I was looking for information about the movie — not the book
Aparna Chennapragada, who leads up Google Now, says stuff like that is due to improved natural language processing in Google Now. Google sees the word "see" and knows the context of the query — in this case, that it's referring to a movie. It's also what enables Now on Tap to make calendar appointment suggestions directly, too.

But it's not a totally seamless experience yet, by any means. Certain apps, like Twitter, keep you trapped in the app after using Now on Tap to get there, so when you hit the back button you stay within the app rather than going back to your original Now on Tap query.
And in some cases, the app page you're on might not have enough information to lead to robust Now on Tap results. For example, I googled myself (who doesn't) using Chrome, went to a Verge story I recently wrote and from there pressed Now on Tap. The result? An option to search for Chromecast (the story was about Chromecast, ironically enough), but no options to, say, watch a Verge video on YouTube.
After using it briefly, it's easy to see the potential for other use cases, like commerce. If someone can go from a restaurant page directly to an Open Table booking right now using Now on Tap, or from a movie trailer to the Fandango app, it doesn't seem unfeasible that Now on Tap would eventually take you to more purchasing options.

Video google now on tap android marshmallow