Superheroines, music and graffiti: the global campaign against the virus
Superheroines, music and graffiti: the global campaign against the virus
The whole world has become creative and is looking for original ways to get the message out for coronavirus containment. We propose a trip from Latin America to the Far East through Africa to show you how they promote security in some countries.
Countries affected by coronavirus (Covid-19) ingenuously fight the pandemic/RODRIGO PARRADO
Mexico
A superheroine to 'mark distances'
Mexico commissions the superheroine Susana Distance, a name full of intentions, to show children and the elderly what the safe distance or 'healthy distance' is. His mission, to fight the 'evil coronavirus' and his most coveted superpower 'the invisible bubble', which keeps the villain at bay.
Video. Video where superhero Susan Distance shows that it must be done to fight the coronavirus. / RC
Like every self-fitting superhero, he's always around the corner waiting for the right moment to help. That's why The Mexican superheroine Susana Distance is present on televisions, radios or the internet, launching her message at all times and above all sharing her superpower with everyone to defeat the evil coronavirus.
The superhero Susana Distance
Guatemala
Separated by a tapir
In Guatemala, due to the lack of knowledge on the part of the population pull in ingenuity and use as a measure of safe distance the length of a tapir.
Guatemalan Nature Biologists News Poster
Guatemala Nature Biologists/ RC Briefing Poster
Each country seeks its formula to convince its citizens to change certain behaviors that combat the spread of Coronavirus (COvid-19), and so each culture tunes its message with cartoons, songs or animals.
Uganda
Measurements with musical rhythm
In the case of Uganda, it is music that brings people closer to the measures to be taken and it is the Ugandan singers Bobi Wine and Nubian Li who are responsible for doing so.
Video. Ugandan singers Bobi Wine and Nubian Li/RC
Senegal
Messages through urban culture
In Senegal, it is graffiti artists who distribute the message to the population with their images. Popular urban culture has become the best vehicle to spread it. In this African country not everyone has access to television or radio, so murals on the streets report the main health preventions. Simple, colorful messages print the streets of major cities like Dákar.
Viet Nam
Cartoons and a pop song
Vietnam has the help of the famous author Khan Hun and pulling cartoons, reinvents a hit pop song and turns it into a social lesson and hygiene guideline.
Video. Campaign against Covid-19 in Vietnam / RC
Thailand
The 'Dance Against the Virus' of Train Service Workers
In Bangkok, it is jovial and friendly train service workers who are responsible, through the 'Dance against the Virus', to teach the population the rules of behaviour to be safe and prevent the spread.
If you take into account the volume of passengers who use this means of transport every day, it is not surprising that they have been chosen. One of the places with the greatest focus of contagion, for busy, becomes a perfect way to channel information to the city.
Video. Campaign against coronavirus in Bangkok / RC
Iran
A local comedian against the pandemic
Iranians use humor to deliver the message that washing their hands is vitally important in fighting the pandemic. One of its most popular comedians, Danial Kheirikhah, is responsible for transmitting the measures.
Video. Campaign cotra el Covid-19 in Iran / RC
The aim is to send the population a vital message with a totally different method of communication than usually used by the institutions, the main promoters of these campaigns. This not only gets people there, but they reduce possible scary situations.
Egypt
Old images of a famous actor
In Egypt they use ancient images of one of his most famous actors, Adel Imam, to do pedagogy.
Video. Ancient images from one of the egyptian actor's films, Adel Imam. / RC
Singapore
A musical group to explain hand washing in 8 steps
From Singapore, the components of the 'Yes 933 FM' group guide the population with an 8-step hand washing technique.
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