George Gilbert, a 23-year-old contestant on Big Brother UK 2025, has been removed from the Big Brother house following repeated use of unacceptable language and behaviour. The decision came after a series of incidents breaching the show’s code of conduct, despite multiple warnings issued throughout the series.
The Incidents Leading to Removal
The breaking point occurred during a game of Truth or Dare, where George mocked fellow housemate Sam Ashby, a Zumba instructor and LGBTQ+ rights activist. George imitated Sam’s speech and gestures, including limp wrist movements—an act reminiscent of homophobic bullying Sam had suffered during his school years. This deeply upset Sam, who later described the behaviour as “rude” and equivalent to being “back at school.”
Following this, George was called into the Diary Room and received a verbal warning, during which he claimed to have apologized to Sam and promised to be more careful moving forward. However, producers decided that his behaviour was unacceptable and removed him from the show with immediate effect.
Additional Warnings and Controversies
George had faced other warnings, including one for an insensitive remark about homelessness and drug use, suggesting people are responsible for their own situations—comments that unsettled fellow housemates. Most of these warnings were not aired due to broadcasting standards, but the message was clear: the show enforces strict rules on respect, dignity, and inclusion.
Official Statement
An ITV spokesperson said: “Following repeated use of unacceptable language and behaviour, George has been removed from the Big Brother House with immediate effect and will no longer participate in the programme.” Although George appears in the episode airing after his removal, his comments will not be broadcast as they violate broadcasting regulations.
Impact on the Show
George’s removal comes amid a summer of heightened scrutiny on reality TV behaviour, with producers more vigilant about maintaining a respectful environment. His exit follows a recent warning to fellow contestant Caroline Monk for misgendering a trans housemate.
The rest of the series continues with the scheduled eviction of other housemates, delivering drama and competition without tolerating disrespectful conduct.
Background on George Gilbert
Before joining Big Brother, George Gilbert was known as a parish councillor from Essex and had acting credits in popular shows like Downton Abbey, The Essex Serpent, and Heartstopper. His layered public profile added to the shock and attention around his removal.
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