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Halo 4 'biggest entertainment launch of the year' takes in one day $220 million

Hawk

13 November 2012

Halo 4' takes in $220 million on day one in 'biggest entertainment launch of the year'

Microsoft has released launch figures for Halo 4, and it's safe to say the company is happy with its performance so far. The latest entry in the flagship Xbox franchise made $220 million worldwide in its first 24 hours on sale, with US figures beating the all-time day one box office record set by Harry Potter and the Deathly Hallows: Part 2.

Calling this the "biggest entertainment launch of the year," Microsoft expects total sales in the first week to top $300 million.

Lifetime sales for the Halo series have now reached $3.38 billion. Halo 4 is the latest in a long line of titles, but it's the first time a numbered entry has been developed by anyone other than original creator Bungie, with new studio 343 Industries taking the reigns for the first time. So far, the commercial and critical success of Halo 4 would suggest that fans had little to worry about.

Master Chief returns in Halo 4, part of a new trilogy in the colossal Halo universe.

Set almost five years after the events of Halo 3, Halo 4 takes the series in a new direction and sets the stage for an epic new sci-fi saga, in which the Master Chief returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. Halo 4 also introduces a new multiplayer offering, called Halo Infinity Multiplayer, that builds off of the Halo franchise's rich multiplayer history. The hub of the Halo 4 multiplayer experience is the UNSC Infinity – the largest starship in the UNSC fleet that serves as the center of your Spartan career. Here you’ll build your custom Spartan-IV supersoldier, and progress your multiplayer career across all Halo 4 competitive and cooperative game modes.

Release Date: November 6, 2012

MSRP: 59.99 USD

M for Mature: Blood, Violence

Genre: First-Person Shooter

Publisher: Microsoft Game Studios

Developer: 343 Industries

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