MEET THE WOMEN OF THE 2016 PIRELLI CALENDAR
FOREWORD: YAO CHEN
Yao
Chen has over seventy million social-media followers in China, which
puts her in the very top tier of global pop-culture stars. She may be
the most famous person on the planet. Yao is a film and TV actress whose
first postings appeared in 2009, when Weibo, the Chinese micro-blogging
website, was launched. It turned out, as Yao explained to an audience
at the World Economic Forum, she had a knack for it. She was already
popular for her appearances in romantic comedies, but by 2013 she had
become so influential that she was named the first Chinese Goodwill
Ambassador to the United Nations High Commissioner for Refugees. Her
fans admire her for her humility and sincerity. She has spoken of the
'social responsibility of being a celebrity.' This means meeting
refugees from Myanmar, Somalia, and Syria and reporting on their plight
as well as drawing attention to local victims of injustice.
Yao was already popular for her
appearances in romantic comedies, but by 2013 she had become so
influential that she was named the first Chinese Goodwill Ambassador to
the United Nations High Commissioner for Refugees
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