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THE WOMEN OF THE 2016 PIRELLI CALENDAR : YAO CHEN

MEET THE WOMEN OF THE 2016 PIRELLI CALENDAR

FOREWORD: YAO CHEN
Yao was already popular for her appearances in romantic comedies, but by 2013 she had become so influential that she was named the first Chinese Goodwill Ambassador to the United Nations High Commissioner for RefugeesYao Chen has over seventy million social-media followers in China, which puts her in the very top tier of global pop-culture stars. She may be the most famous person on the planet. Yao is a film and TV actress whose first postings appeared in 2009, when Weibo, the Chinese micro-blogging website, was launched. It turned out, as Yao explained to an audience at the World Economic Forum, she had a knack for it. She was already popular for her appearances in romantic comedies, but by 2013 she had become so influential that she was named the first Chinese Goodwill Ambassador to the United Nations High Commissioner for Refugees. Her fans admire her for her humility and sincerity. She has spoken of the 'social responsibility of being a celebrity.' This means meeting refugees from Myanmar, Somalia, and Syria and reporting on their plight as well as drawing attention to local victims of injustice.
Yao was already popular for her appearances in romantic comedies, but by 2013 she had become so influential that she was named the first Chinese Goodwill Ambassador to the United Nations High Commissioner for Refugees
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