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Tavi Gevinson's one of THE 2016 PIRELLI CALENDAR, ideas about fashion were shared with hundreds of thousands of teens

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Tavi Gevinson's, 19, ideas about fashion were shared with hundreds of thousands of teens and pre-teens and their mothers, and with the fashion cognoscenti when she was just 12 
Tavi Gevinson's, 19, ideas about fashion were shared with hundreds of thousands of teens and pre-teens and their mothers, and with the fashion cognoscenti when she was just 12 

AUGUST – TAVI GEVINSON
Tavi Gevinson wouldn't have surfaced in the popular consciousness in the pre-social-media era. Or rather, since she is brilliant and articulate and witty and original, she would probably have surfaced eventually, just not when she was twelve years old. In the pre-social-media era, she wouldn't have been able to sit in her bedroom in her parent's house in a suburb of Chicago, trolling on her computer through archives of decades of advertising campaigns and runway photographs and magazine fashion spreads. 

She wouldn't have accumulated the deep knowledge of fashion history that she put to use on her blog, Style Rookie, where she posted portraits of herself in her back yard wearing experimental outfits she had assembled from thrift-shop purchases. Her ideas about fashion were shared with hundreds of thousands of teens and pre-teens and their mothers, and with the fashion cognoscenti. Rei Kawakubo flew her to Tokyo for the Commes des Garçons holiday party. She chatted with Karl Lagerfeld in Paris and had a public conversation with Iris Apfel at the Metropolitan Museum of Art in New York. She shot a video for the Rodarte label. When she was fifteen, she founded Rookie, an on-line magazine for teenage girls. When she was eighteen, she went off-line and gave an acclaimed performance in Kenneth Lonergan's play This Is Our Youth, which opened in Chicago and moved to Broadway. As to what happens next, stay tuned. Or logged in.
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