Malmaison in Manchester has been forced to cover up a building site hoarding after complaints it is sexist
A hotel has been forced to cover up a building site hoarding after complaints that it is sexist.
Malmaison, in Manchester, had put up a risque 7ft image of a scantily clad woman holding a power tool to hide ongoing construction work.
But author and Manchester University Professor Jeanette Winterson likened the image to 'soft porn'.
Showed a scantily clad woman holding a tool to hide construction work
Critics said the image 'aligns with male fantasy not female reality'
In response, hotel put up a banner saying 'we've been asked to cover up'
She said: 'Plenty of women on business stay at the Malmaison.
'To get to their hotel room at the end of a long day they must take in, or blank out, the message that women at work are really soft-porn babes.
'The hard-hat babes send out a message that aligns with male fantasy not female reality.
'And that's a problem.
'Suppose you are a girl who wants to go into the manual trades. Does the image of a skinny model in a strapless frock, pouting with a drill, do anything for your self-confidence and ambition?'
Read more: http://www.dailymail.co.uk/news/article-2825973/Hotel-gets-dressing-sexist-blonde-builder-hoarding-s-likened-soft-porn.html#ixzz3IUXRyF00
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