Video Beyonce's Pepsi dance-off with herself for new Pepsi commercial 2013 Beyoncé vs Beyoncé
Beyoncé Knowles dances with her alter-ego from Destiny's Child's Bootylicious music video and her spot from Crazy in Love in her first commercial for PepsiCo
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Mrs Carter had previously ordered fans to '#BeyHereNow' in a clip promoting her latest venture, revealing little more than the details of its release: '4.4.2013 9AM EDT' - and flashes of the herself in leather hotpants and a mesh T-shirt.
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The partnership is an amorphous one that has been described as a corporate sponsorship that will fund the Beyoncé's pet creative projects.
The company described it as a 'true creative and wide-ranging collaboration' with the two working in conjunction to 'co-create amazing content and experiences intended to benefit both partners.'
'Pepsi embraces creativity and understands that artists evolve,' Beyoncé said in a statement to the New York Times.
'As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.'
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