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Les Fleurs du Mal a film directed by Justin Anderson and produced by Epoch Films

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Agent Provocateur Fleurs du Mal

Agent Provocateur presents "Les Fleurs du Mal" a film directed by Justin Anderson and produced by Epoch Films. This short film is to celebrate the launch of Soiree Collection 2011-2012.

Agent Provocateur's racy kidnap ad in the clear as brand claim sex and horror are intertwined in cinema
Advertising Standards Authority investigated ad after receiving just one complaint

Lingerie firm say they were inspired by Hammer horror films from the 1950s

A raunchy advertisment by upmarket lingerie firm Agent Provocateur showing four scantily clad women 'kidnapping' a woman in her own home has been cleared by advertising bosses.

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Despite one complainant calling the video 'misogynistic and disturbing', the Advertising Standards Authority (ASA) deemed it 'unlikely to cause widespread offence'.

The ASA launched an investigation into the film in November after receiving just one single complaint. Yesterday they announced it was fit to be aired.

The video ad, shown on the firm's website and on YouTube, shows a brunette at home in a diaphanous dressing gown being terrorised by a quartet of beautiful women dressed in peep-hole bras and knickers.

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