Lauren Goodger is the latest celebrity to strip off for a good cause.
In the picture, the 25-year-old, wearing only some small, flesh-coloured underwear, is seen covered in body paint designed to resemble snakeskin.
That's the last time I'll use that tanning salon! Semi-naked Lauren Goodger is covered in reptile body paint for PETA ad
The Only Way Is Essex star gave fans a sneak peek of her upcoming ad campaign for PETA by posting a snap from the photoshoot yesterday on Twitter.
Snake peek: Lauren Goodger gave fans a preview of her PETA ad campaign wearing only underwear and body paint
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The reptile-inspired artwork ends at her neck, with the reality star's face made up with standard glamorous dark eye make-up and glossy pink lips.
Lauren pouts for the camera as she poses seductively, her arm carefully covering her cleavage and protecting her modesty.
Slip into something more suitable: The TOWIE star was pictured later out with friends in London
The evening before, Lauren hinted to fans that her provocative shoot will be shown in the US too.
But Lauren's long day on set didn't prevent the TV star and beauty salon owner from heading out on the town afterwards.
Lauren admitted that she was feeling fatigued after the shoot but soldiered on to party with her friends at Aura nightclub in London.
Whoops: Despite working with PETA earlier in the day, the reality star stepped out later wearing a leather jacket
'On way outtt I'm soooo tired why I do this non stop how do I do it work n play oh well young once! work hard x' she tweeted.
Having scrubbed off her reptile second skin, Lauren stepped out showing off her legs in a tight black mini skirt.
She added a leather jacket from Celeb Boutique to the ensemble - perhaps something of an odd choice considering she had spent the day working on a PETA campaign.
Read more: http://www.dailymail.co.uk/tvshowbiz
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