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 Furry nice: Kate Moss strips off and goes topless with just a rug to protect her modesty as she model her new jewellery collection for French company Fred

Ever since she burst onto the scene in those topless Calvin Klein pictures, taking her clothes off seems almost second nature to Kate Moss now.

And just days after her latest nude photos for the new Pirelli calender were unveiled, the supermodel is at it again.

Moss, 37, has stripped off once more and this time it's to promote her new jewellery range.

The Londoner smouldered for the camera as she went topless to show off her designs with just a fur rug and her arms protecting her modesty.

That's one way to model jewellery! Kate covers her naked self with her arms as she shows off the rings from her range

And she looked very sexy as she posed with pieces from her collection including rings which range in price from £420 to £5,000.

Kate, who has been the face of several Fred advertising campaigns over the last six years, also posed with a long diamond and ruby scarf necklace from her collection which costs an eye-watering £30,000.

The collection is available in Fred stores in France and Tokyo and on the company's website and is also on sale at Harrods.

Get the credit card ready! Kate poses in a backless dress as she shows off her diamond and ruby necklace that costs a staggering £30,000

It's another string to Kate's empire bow, as she already boasts collaborations with TopShop, Rimmel and Longchamp.

Last week, the Pirelli 2012 calendar was released to its VIP customers and shows Kate naked in one of the shots.

Tousled: Kate sports the bed head look as she models some more of her rings

In the stunning black and white photograph, she reclines on a rocky surface using her experience as a supermodel to remain professional and appear as comfortable as if she was perched on a soft cushion and not a hard slab of rock.

The calendar was shot by Mario Sorrenti in Corsica and also features a topless Lara Stone, wife of David Walliams, and naked Milla Jovovich - its 25-photo spread includes 18 black-and-whites and seven coloured pictures.

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