Google Buys Fitbit For $2.1 Billion, Pledges to shield Health information
Fitbit, a pioneer in wearable fitness trackers, is being nonheritable by
Google is getting Fitbit for $2.1 billion, a symbol that the net company desires to form up ground within the jammed wearable-technology field.
Alphabet-owned Google same weekday it'd pay $7.35 per share for the San-Francisco-based Fitbit, a pioneer within the fitness following market.
Google has been developing Wear OS, package used for smartwatches, since 2014, however has struggled to interrupt into the wearable hardware, facing staunch competition from Apple, Samsung et al..
The company last ventured into wearable technology with Google Glass, Associate in Nursing formidable project meant to show data victimisation increased reality. Following a unsatisfying industrial unleash, Google declared a second version in 2019, geared toward helping employees within the engineering and producing industries.
Google
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@Google
· 5h
We’ve signed Associate in Nursing agreement to amass @Fitbit. Together, we tend to aim to spur innovation in wearables and build useful merchandise to profit a lot of folks round the world. http://goo.gle/2WwuDA0
Helping a lot of folks with wearables: Google to amass Fitbit
Working closely with Fitbit, and conveyance along the simplest AI, package and hardware, we are able to build useful wearables for even a lot of folks.
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Peter
@fristedt
So sad. i will be able to not trust my health information with @Google. i actually like my @fitbit Ionic and therefore the folks at Fitbit support, however can currently get obviate my watch. #privacy
6:21 AM - Nov one, 2019
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Following the announcement, some expressed concern that Google is growing even a lot of powerful. Users area unit growing progressively distrustful of Google managing their personal information. each firms same that health and wellbeing information won't be wont to target Google-sold ads.
"We perceive this is often an enormous responsibility and that we work effortlessly to shield your data, place you up to speed and provides you transparency concerning your information. like our alternative merchandise, with wearables, we are going to be clear concerning the information we tend to collect and why," same Rick Osterloh, senior vice chairman of devices and services at Google. "And we are going to offer Fitbit users the selection to review, move, or delete their information."
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