The fall/winter 2019 presentation will take place during New York Fashion Week, which runs Sept. 5-12.
Rihanna has chosen a digital home for her lingerie line's New York Fashion Week show.
As the second annual Savage X Fenty runway show, the fall/winter 2019 presentation will take place during NYFW (which runs Sept. 5-12 in New York) and will later stream on Amazon Prime Video starting Sept. 20. Last year the theatrical and jungle-themed show in Brooklyn — which featured dancers, contortionists and pregnant models — was live-streamed on YouTube. The body-inclusive event showed off glow-in-the-dark garters, maternity items and plus-sized lingerie from her Savage X Fenty brand.
“I couldn’t be more excited that everyone will have full access to the Savage X Fenty Show this year! We are working on creating a bold, sexy, super energetic experience for our viewers,” Rihanna said in a statement.
This year's "star-studded" event is set to combine fashion, music and culture by bringing in models, actors, dancers and musicians, who will perform "some of the hottest acts in music," according to the Aug. 26 press release. Amazon's Savage X Fenty Show film will also include behind-the-scenes footage. The news comes after Victoria's Secret cancelled its annual televised fashion show in May, after the broadcast hit a new ratings low on ABC.
“Rihanna has conquered the worlds of music, film, beauty and fashion. She has re-invented the idea of what fashionable lingerie should be for a global customer. The brand authentically reflects empowering statements of inclusivity, body positivity and fun! The Savage X Fenty Show promises to be a ground-breaking and truly unique experience and we’re thrilled to give our global customers an exclusive front row seat,” said Jennifer Salke, head of Amazon Studios, in a statement.
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