She sells out tours in seconds, hits headlines daily and has nearly eight million followers on Twitter. There is no denying it Lady Gaga is one huge global brand, and with her phenomenal success comes a bank balance to match.
In fact, the money-making machine that is Lady
Gaga is predicted to earn more than $100million in 2011.
The money is set to come rolling in from sell out tours, album sales and through product endorsement, according to Forbes magazine.
And the projections, if realised, will mean the pop superstar, real name Stefani Germanotta, will have nearly doubled her yearly revenue stream after raking in $64million last year.
‘She’s just hitting her stride artistically and commercially now,’said entertainment attorney Bernie Resick, who represents Gaga’s manager Troy Carter. ‘ We’re only seeing the beginning.’
With an exhaustive tour schedule likely to bring in most of the money the magazine has predicted Lady Gaga could earn around $33million from her 41 scheduled shows over the next six months, because of the higher than average ticket prices she can command and her ability to sell out in large venues.
She is also expected to tour for the last six months of the year filling huge stadium venues and raking in the cash at the same time.
Put simply, Lady Gaga’s army of ‘little monsters’ which includes nearly eight million Twitter followers are more than happy to pay for expensive concert tickets to see the singer put on her show.
Her cult following sees the kooky singer’s albums fly off the shelves too, and with a new album due to hit stores in June, the cash is expected to come rolling in.
Her first album shifted 12 million copies worldwide and if new album Born This Way achieves similar success the predicted income stands at $10-$15million from sales alone, a figure which could double when you factor in royalties she receives from penning her own tracks.
And Lady Gaga isn’t shy about bigging up her new material and according to MTV she told a crowd in Poland that the upcoming release is ‘the greatest album of this decade.’
‘I promise you, I'll never let you down. And not for nothing: The album's finished and it's f---ing really good,’
Adding to her bulging coffers is her expanding product endorsement portfolio, including a Grey Label range for Polaroid, promoting phones for VirginMoble and endorsing beats by Dr Dre headphones.
Last year only two bands made over the $100million mark with U2 taking in $130 million and AC/DC earning$114 million, according to the publication.
ٍSource: http://www.dailymail.co.uk/tvshowbiz/article-1346810/Lady-Gaga-set-rake-100million-2011.html#ixzz1AxaWHrmu
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